twitter



Jen Schwab has been a military kid, a soldier herself, and the spouse left behind to hold down the fort with two small children. She is passionate about the well-being of military families, and lives in the beautiful state of New Hampshire. Her blog is at thewell-keptfort.com

Today's guest blog post is from Jen Schwab, blogger, milspouse, military kid, and a former Soldier!
In a National Guard unit, the Family Readiness Group (FRG) newsletter seems to be a deployment anomaly. It springs up when activation orders go out, and trails off as the deployment ends.  There’s a natural life cycle to it, but I argue that the FRG newsletter is the best tool during those non-deployment years, to build trust and audience.
What are the major gripes about FRGs? Catty women. Little or no information. Boring. There is usually very little trust in the FRG from “outsiders” – the two-thirds of family members not regularly involved.
If you wait until a deployment year to get people involved, it’s almost too late. So how do you involve people, who don’t want to be involved, and earn their trust for when the smelly stuff hits the fan?
A better, and permanent FRG newsletter. 
First of all, it needs to be a permanent feature of your FRG. People value and trust consistency. Monthly, bi-monthly, quarterly – makes no difference.  The key is showing that you are dependable.
CONTENT
Narrow your focus to what only you can provide. It does no good to fill up 12 pages if it doesn’t say anything unique or valuable. I can get a recipe anywhere. What I can’t get is the information on when my soldier will be back from Annual Training, and where I can pick him or her up. I can’t Google that. Good quality information will win you fans every time.
Get close to your information source (Commander, 1st Sergeant, etc), and build a working relationship with them.  Make sure they call you when they get new information. Anticipate the needs and make it easy for them to use you to communicate with family members.
CONNECTION
Use the newsletter to help people form connections, with you and with each other. Invite (don’t beg) people to come and participate. Share news about the members of the unit – people coming, people going, promotions, births, anniversaries, marriages, etc.
VOICE
Use a professional voice when writing your newsletter. It’s not an arena for your personal gripe session. Be personal, and identify with people, but always be aware of how your joke or witty remark will be received.
Write for your audience, and use a civilian tone. Don’t use unexplained acronyms or military terms, as they can alienate the very people you’re trying to involve.
Remember that the military continues to evolve with society, and your audience is not all military wives. There are plenty of military husbands, as well as many significant others that are just as affected by military life as spouses. Try not to exclude these other groups in your language.
The FRG newsletter is one of the cheapest and best ways to build camaraderie in the off years. These principles will keep you on track for strong, trustworthy communication.
**For an example of what I do, check out this Sample FRG Newsletter.

1 comments:

  1. SAVED LIKE WHOM? BY STEVE FINNELL

    Was Abraham, Noah, Moses, Enoch, and Elijah saved? Yes, they were. Can men today be saved like these men? No.

    Abraham, Noah, Moses, Enoch, and Elijah were saved without believing Jesus was the Son of God. They were saved without confessing Jesus as Lord. They were saved without believing that God raised Jesus from the grave. They were saved without being baptized into Christ. The were saved without being baptized in water for the forgiveness of their sins. Can men living today be saved like theses men? No, they were all saved before the new covenant was in force.

    Was the thief on the cross saved? Yes. Can men today be saved like the thief? No. The thief did not believe in his heart that God raised Jesus from the dead. He was not baptized for the forgiveness of his sins. He was not baptized into Christ. The thief was saved before the new covenant was in force.

    THE NEW COVENANT TERMS FOR PARDON

    1. Faith: John 3:16 For God so loved the world, that He gave His only Son, that whoever believes in Him shall not perish, but have eternal life.(NASB)

    2. Repentance: Acts 3:19 Therefore repent and return, so that your sins may be wiped away, in order that times of refreshing may come from the presence of the Lord;(NASB)

    3. Confession: Romans 10:9 that if you confess with your mouth Jesus as Lord, and believe in your heart that God raised Him from the dead, you will be saved. (NASB)

    4. Water Baptism: Mark 16:16 He who has believed and has been baptized shall be saved...(NASB)

    YOU ARE INVITED TO FOLLOW MY BLOG. http://steve-finnell.blogspot.com

Post a Comment